Adweek
Mark Stenberg
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Publishers Are Spending Hundreds of Millions a Month Buying Traffic
Exclusive data reveals that publishers’ paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here.
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